Argentum Strategy Group
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04/30/2014
Great brands and experiences trump social conversations. From Baratunde Thurston.
Fast Company - May 2014 Fast Company is written for the innovative pioneers who are transcending the boundaries of normal business conventions and shaping the business world. Fast Company showcases the individuals and companies who impact the world through creative ingenuity. With a unique focus on innovation, design and s…
12/12/2013
The Santa Brand Book. Brilliant. White on White logo treatment may be my favorite.
Santa brand book Santa brand book - 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message.
07/23/2013
Cool! The Psychology of Color in Marketing.
The Psychology of Color in Marketing and Branding | Help Scout The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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