Trade Show University Podcast

In 2025 should you go ALL-IN on trade shows and events to grow your business and promote your products and services?

In a word...YES!!

To help you understand why, I am sharing 13 "Secrets" to help you win and accomplish more at trade shows than you ever thought possible! These are things most businesses don't do, and they can multiply the results, leads and sales at every event.

But the thing is, it's more than just showing up. You have got to commit to doing trade shows, conferences and expos RIGHT.

Here's a few of the 13 Secrets - I put all of them in a quick video... Check out the link In the comments.

🔥 Take the opportunity to share your Story. How many people know the story behind your business? What makes you special and unique? Why customers love you? Don't just tell them what you do... Share your story!!

🔥 Get immediate feedback on product or service. Document any positive or negative comments attendees make! And if it's really positive, turn it into a testimonial right there on the show floor!

🔥 Do competitive research and Spy on your competition. You're there, and they're there. Take advantage of this free opportunity to gain valuable insights!

🔥 Get press and media coverage for Free! Find out who from the media is going to be at that show, reach out to them ahead of time and invite them to your booth. They are always looking for stories! Just make sure you have something notable to share!

Check out the other nine I share in the links below 👇 😃 👇

It's Trade Show Branding and Booth Design week! Didn't see it on your calendar? Well then it's a good thing I let you know!

Going to feature four interviews I did with amazing experts - one each day this week (taking off Thursday for 🇺🇲 Independence Day 🇺🇲).

Today - proud to share my interview with Tracey Piechocki of Illustrated Designs, Inc. as we discuss Designing Memorable Trade Show Displays!

Among the many things we talk about are some of the mistakes businesses make when it comes to their trade show booths, and how trade show booths are changing in this digital age.

Check out the link in the description below! Grab your earbuds and learn to make your display more dynamic and engaging!

What's your biggest challenge with Trade Shows?
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(Whether you're an Exhibitor or an Attendee)