Michael Head

Stop using one AI for everything.

Here's when to use each:

CHATGPT

↳ Best for: doing things
↳ Image generation, data analysis, custom GPTs, plugins
↳ The Swiss Army knife — good at everything, master of none

CLAUDE

↳ Best for: thinking and writing
↳ Long documents, complex reasoning, nuanced edits
↳ When you need a thought partner, not a task runner

PERPLEXITY

↳ Best for: research
↳ Sourced answers, citations, real-time web search
↳ When you need facts, not opinions

GEMINI

↳ Best for: Google workflows
↳ Deep integration with Gmail, Docs, Drive
↳ If you live in Google's ecosystem, it's seamless

THE SIMPLE FRAMEWORK:

→ Creating or automating? ChatGPT
→ Writing or reasoning? Claude
→ Researching with sources? Perplexity
→ Working inside Google? Gemini

Most people pick one and force it to do everything.

Power users match the tool to the task.

Most businesses don’t have a service problem.
They have a visibility problem.

When people search, they don’t see you.
And if they don’t see you, they can’t choose you.

This was the reality just 86 days ago.
Buried on Google. Invisible in search. No consistent flow of calls.

Then we put a simple system in place.

Clear positioning.
Local SEO dialed in.
Consistent signals to Google.

Now look at the difference.

Top 3 across the map.
Showing up everywhere.
And most importantly… revenue tripled.

This is what happens when the right people can finally find you.

If you’re tired of being overlooked in your city,
we should talk.
Find time on my calendar - in comments

Is your business showing up when people ask AI for recommendations?

Most businesses have spent years optimizing for Google Search, but they are completely ignoring Generative Engine Optimization (GEO). When a customer asks ChatGPT or Perplexity for the best service in town, you want your name to be the one that appears.

I have put together a simple, step-by-step guide on how to structure your website content so AI engines can find you, trust you, and recommend you.

Is your business showing up when people ask AI for recommendations?

Most businesses have spent years optimizing for Google Search, but they are completely ignoring Generative Engine Optimization (GEO). When a customer asks ChatGPT or Perplexity for the best service in town, you want your name to be the one that appears.

I have put together a simple, step-by-step guide on how to structure your website content so AI engines can find you, trust you, and recommend you.

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