Ellyn Amalia Designs LLC

We’re so excited to finally share what we’ve been working on! 💜

WellMama is a nonprofit that supports new, expectant, and grieving parents through pregnancy and postpartum with mental health resources, education, wellness services, peer support, and advocacy. They also hold a very special place in our hearts. When I became a new mom, WellMama supported me through some of my hardest days. They helped me feel normal, listened without judgment, and gave me a safe place to grow into the confident mother I am today.🦋

When they came to us looking to completely refresh their branding and website, we were thrilled to begin the journey. It feels like a true full-circle moment.

Our goal was to reflect the supportive nature of their mission through thoughtful imagery, typography, and color. We refined their existing palette to feel bolder, more cohesive, and higher contrast while maintaining the softness and warmth of their previous branding. We also developed a typographic system that balances strength with nurturing care.

Because WellMama includes three distinct subbrands: WellMama, WellMama en Español, and Life After Loss…we created a structured design system that gives each its own identity while clearly belonging to the same family.

One of our favorite parts of the project was developing the illustrative system inspired by metamorphosis, the Fender’s blue butterfly, and the lupine flowers native to the Willamette Valley. Together they symbolize transformation, growth, grief, healing, and community…all such beautiful reflections of the journeys WellMama supports every day.

We also partnered with Rift Media for photo and video production and Roost Web Strategies to assist with building the custom website experience.

This has been our largest project to date, and we are incredibly grateful to have played a role in supporting such meaningful work. Thank you to the WellMama team, Sydnee and Lilly our in house designers, Angel and River at Rift Media , and Melanie and Brian at Roost Web Strategies 💜

Stay tuned as we share more from this rebrand in the coming weeks!

There’s been a lot of conversation lately about using ChatGPT instead of hiring a brand designer…so we decided to test it!

We took a real client design brief and had ChatGPT generate a response. And here’s the truth:

AI can give you a starting point. It can generate ideas, directions, even visuals. But it cannot think like a designer. When you rely on AI alone for something like a logo or brand identity, you’re likely going to run into inconsistencies. Your visuals won’t fully align across platforms, your brand won’t feel cohesive, and you won’t receive the full range of file types you actually need to use your logo properly in the real world.

Brand identity design isn’t just about making something look good. It’s about strategy, intention, collaboration and creating a system that works everywhere your business shows up.

So if you’re wondering if we’re afraid of AI taking over our jobs. The answer is simply no. Absolutely not.

What we do as designers goes far beyond generating ideas. It’s the thinking, the collaboration, the ability to listen, interpret, and create something truly unique for each client. AI can’t replace our amazing and talented team of designers who studied design for years to get to where we are.

Now, can ChatGPT be helpful? Absolutely. It’s a great place to start if you’re exploring ideas or trying to get clarity. But if you want a brand that actually works, grows with you, and represents your business well…hire a designer!

From the bottom of our hearts, please invest in that process. I promise you it will also save you money and time in the long run.

And for those of you who aren’t quite ready for a full brand identity package, we see you. We’re currently working on coaching offers for business owners who want to DIY their brand with the right support and guidance along the way. Something more accessible, but still rooted in strategy and intention.

We’re really excited to share more about that soon!

✨ This is what building a brand with our team of women actually looks like. ✨

It’s sitting down with our clients, asking the right questions, mapping out the problem and creating a creative strategy to solve it. Then, it’s sketching ideas, collaborating and designing meaningful solutions for our clients.

Most women, families and nonprofits we work with don’t lack ambition, they lack clarity. And that’s where everything shifts.

At Ellyn Amalia Designs, you’re not just working with one person…you’re supported by a team of designer women who genuinely care about bringing your vision to life.

We’re starting to book May projects, and would love to be part of what you’re building!

As the season shifts and we head into May, you may notice your ideas starting to flow more naturally. If you’re feeling that pull to finally take action and make changes that help you attract the clients you want to serve, send us a DM to schedule an initial consultation and get started.

✨ I’m in my building a business while raising babies era ✨

Yesterday looked like this. Half the day with her dad, half the day with me at the design studio. It was messy. Chaotic. And also super sweet.

She was a little tornado playing so hard and then BOOM…passed out on me for almost 2 hours. Somehow, in the middle of it all, work still got done.

One of our in house designers, Sydnee, snapped this photo of me on her way out of the studio last night at closing time.

This season of motherhood isn’t polished. But it’s real. And it’s the reality of running a design studio while raising a tiny human who needs me.