Platinum Taurus

Instagram is a visually-driven platform that rewards aesthetically pleasing content.

Although glossy perfection is falling out of style, the heart of Instagram is visual content and that will never change.

Today, users gravitate towards authentic expression and diverse perspectives.

Visually, high-saturation filters and perfectly-positioned avocado toasts have been replaced with candid shots, muted, earthy tones and a low-key editing style.

A popular look is to reduce highlights and increase the brightness of photos, without touching the colors themselves too much, resulting in a natural look. Some people even go for a “no-edit edit”.

But more important than following any specific editing style, is to have a visually consistent feed.

Business has only two functions – marketing and innovation.