RUNNER

"Lookalike" audiences are one of the most powerful targeting options available on Facebook Ads to find more patients for your practice. Here's how it works:

Facebook defines "lookalike" audiences in the following way - Our system leverages information such as demographics, interests and behaviors from your source audience to find new people who share similar qualities. When you use a lookalike audience, your ad is delivered to that audience of people who are similar to (or "look like") your source audience.

Your "source audience" could be a list of current patients, but lookalike audiences can be built in many other ways.

👉 Go find patients that look like my site visitors
👉 Go find patients that look like the people who submit request appointment forms
👉 Go find patients that look like the people who engage with my social content

This targeting strategy is often really successful for practices that invest heavily in social media advertising, like MedSpas, Bariatrics, or even for practices with large potential audiences, like Pain Management and Orthopedics.

Did you know ads can target only potential patients who visited your site but left without calling or submitting a form? It's called "remarketing", and here's how it works:

💻 Potential patient visits your website and leaves without reaching out
🍪 When they visit, a cookie is dropped on their computer
🌐 When they show back up online, say on Facebook, they're recognized as the same visitor
📢 They're shown an ad from your practice to try and get them to schedule an appointment

Smart medical practices will work with an agency that can build tailored ad messaging to convert these visitors to patients. If you have enough traffic, you can also segment these remarketing campaigns based on the pages they visit on your practice site!

Should your medical practice be running TikTok ads?

The answer will depend on your specialty.

❓Is your specialty prohibited or restricted?
❓What interest, behavior or hashtag targeting is available?
❓Can you make good ad creative?

Read our TikTok advertising guide to learn more about the best practices and strategies that work best to get more patients.

TikTok Advertising for Healthcare - A Guide Learn how TikTok advertising works, and the TikTok ads strategies and best practices specifically for healthcare brands.

Traditional SEO strategies don't work for doctors.

We see it all the time.

We recently worked with a podiatry practice that wanted help with SEO. Their previous agency had increased their website traffic by thousands of visitors, but they weren't seeing any more patients.

Why? Because 95% of their site traffic was in another state, or another country. Their strategy didn't prioritize keywords with the highest "intent" to become a patient, and had no "local SEO" strategy to target patients near their clinic.

In this guide, we cover the strategy your practice needs to get more patients. https://bit.ly/3NIjyGC

SEO for Doctors: The Complete Guide - RUNNER Agency A complete guide to SEO for doctors - learn the step-by-step plan you need to get more patients for your practice.