IN2 Innovation

Service design week is right around the corner. We have quite a few tips and techniques to share with you. Come join us to learn how to help your organization to be creative.💡⁠⁠⁠⁠⁠

At IN2, we are true practitioners of the BTU model. The DNA of innovation is equal balance of business needs, technology targets and user wants. During the Digital Product by Design week, we had great conversations on what attendees thought their own BTU models looked like. How do you see your organization’s BTU models?⁠⁠⁠⁠⁠

We left Design Thinking Week with the best souvenir--the Design Transformation award for the IB Pulse! We are proud to create transformational work with a lasting impact for our clients, and are dedicated to always moving forward with innovative solutions. But right now, it's time to take a pause and celebrate!!!
🥂🎉☺️

We regularly hear about the difficulty companies can have bridging the gap between a strategic plan and a tactical ex*****on in either digital or physical spaces. That’s why we wrote an article specifically addressing the process and effort necessary to cross this chasm. To learn more, check out Crossing the Chasm, featured in IDSA's publication, Innovation Magazine.
https://www.idsa.org/sites/default/files/INNOVATION_Spring%2018_Chasm.pdf

When it comes to Design Thinking tools, we love our BTU Map! We use to balance Business Needs, User Wants, and Technology Targets when designing solutions. If you’re coming to Design Thinking Week—April 17 -18 in Austin— be sure to stop by our booth and tell us about your favorite Design Thinking tools and strategies!