Luminary 2

Every wonder how you can communicate such a wonderful and fleeting instant feeling? Our partners at Byrider had the unique challenge of focusing on the exact moment their customers are approved for a vehicle loan. See a snapshot of the footage, and more about this amazing nationwide project on our profile!

Writing is not easy, but writing copy that entices potential customers to convert AND that helps your site rank well in Google searches can seem impossible without the right help.

Ashlan Fiester, our SEO Specialist and Lead Copywriter, shares some tips on how to write copy that truly sells in our latest blog post →

Writing Copy That Sells for Any Website Having compelling copy that converts your online audience to a sale can result in increased performance and revenue for your business.

Does bounce rate rule your SEO strategy? If so, you might need to revisit that, depending on the purpose of your website as it relates to your business goals. 🤔

A common concern we hear from business stakeholders is their bounce rate is too high. In a lot of cases, especially for automotive dealerships on our SPACE website platform, the quantity and quality of organic search traffic is in terrific shape, regardless of the bounce rate. 💡

But when the bounce rate is high, that doesn't mean users aren't interested, and it doesn't mean your SEO value will suffer. For example, if a marketing campaign for a dealership directs users to the Vehicle Details Page of the specific car they're looking for, they may land on that page, complete a lead, and then leave. In this case, they technically bounce, but they converted. ✅

In this scenario, the marketing campaign accomplished its goal and the SEO value of the site was not harmed because of the conversion. A win-win for a comprehensive digital strategy. 🙌