Daryl Johnson

Google is starting to rely more and more on machine learning/AI to render the best search results. Its a bit ironic. They are basically using artificial intelligence to achieve their real goal...to have the algorithm act like a human in selecting the best results for a query.

This article does a great job in explaining Google's Core Web Vitals. It's a bit techy, but you can get where Google is going on measuring the quality of users' experiences with websites and how to use that in its ranking algorithm.

Google changes Core Web Vitals metrics; How to use lab and field data for optimization Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

Google rolls out core updates to its algorithm all the time. If you follow four simple principles, you will avoid the lion's share of pain. 1. Follow the spirit of Google Webmaster Guidelines, not just the law. 2. Use "E-A-T" when building content (Expertise, Authoritativeness, Trustworthiness). 3. Build relationships with other sites that have the audience you desire. 4. Have a fast, website with great usability.

How to Deal with the June Google Core Update On June 2nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines […]

Google is at it again, launching some new ad types specifically targeting Google Maps. I'm very interested in seeing the performance on ads showing in auto suggest, similar places, and navigation.

Google launches new ad formats for local campaigns and pickup later option for local inventory ads Google announced a number of local ad features at its annual Google Marketing Livestream event.