Punctumm

Full visual identity and packaging design for Mana.

The only fast-food chain from Romania that uses non-frozen clean ingredients, ethically-raised, antibiotic-free, and non-GMO chicken.

We absolutely love working with Sebi Nuc, a young entrepreneur that wants to challenge the fast-food restaurant market.

We knew from the beginning that it will be a hard task for him but with that in mind we came alongside and embraced it fully.

We are all about challenging the status quo and bringing to life brands that are value-driven and on a mission to change the world.

Team:
Creative direction - Ruben Precup
Designers - George Cibu, Ruben Precup
Photographer - George Reuel
Set Stylist - Bianca Comsa
Editors - Marius Farcas, George Reuel

Dear friends,

I just want to let you know that soon this account will be property of Humain Studio.

A new strategic collaboration between me and one of the most creative designers that I know.

Stay tuned for more information.

Y'all Romania is not ready for this!!!

Working on this branding with my good friend Sebi for over two years now. It has been a crazy journey but we are just a few weeks away from launching it. Mana is a new fast food restaurant concept with non-frozen products, ethically raised chicken, humanely treated and 100% vegetarian fed, while being non-GMO, antibiotic-free, hormone-free and additive-free (I didn't even knew that so much crap can be in our food!!!). And this is just a bit of what Mana stands for. More to reveal about this project soon...

Packaging, Logo Design.

Photo Credit: Ada Pop, Denisa Zamfir, TOOUS Media