WrightIMC

Your sales cycle didn't get longer because buyers got slower. It got longer because your marketing went quiet during the part of the journey that matters most.

In this Marketing Minute, Tony Wright explains why silence in the middle of the funnel costs more deals than any weak pitch ever could, and what to do instead.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

"Request a quote" feels like a conversion. It's actually the friction that's costing you buyers.

In today's Marketing Minute, Tony Wright explains why the quote form screens out your best leads, the two moves the brands winning B2B right now are making instead, and why transparency has become a competitive advantage.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

Most B2B buyers research on their phones first. Most B2B websites were built for desktop. That gap is killing pipeline.

In today's Marketing Minute, Tony Wright explains why the mobile experience is now the first impression your buyers form, the simple audit every business should run on their phone this week, and why a broken mobile site is a revenue problem, not a UX problem.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

Read your homepage headline out loud. Would your best salesperson actually say it to a buyer?

Probably not. And that's the problem.

In today's Marketing Minute, Tony Wright explains why your sales team already has the words your marketing team is trying to invent, and the three questions to ask your top closer this week to find them.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

You've felt it. You looked at one product, and now it's following you across the internet for six weeks.That's bad retargeting. And it's not just annoying. It's costing the business running it real money and real brand equity.In today's Marketing Minute, Tony Wright explains why frequency caps, creative rotation, and exit timing matter more than the audience itself, and how bad retargeting trains buyers to block your brand.Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com