Elephant Sandwich

Even social media pros are asking if organic engagement is dead on certain platforms. Admittedly, it takes more work to get engagement than it used to, but one of my clients reached a lofty fundraising goal without buying ads. It took every minute of the six week campaign, and to my knowledge, there weren’t any big donors stepping in to save the day so with persistence and sharing, along with some very effective videos about women who have been helped by the organization they reached a $10K goal that was matched by a local organization.

Social platforms are going to change. We can adjust and adapt or we can complain. If you want to be more effective on social media in 2023, here are some suggestions:

📲 Use short form video on multiple platforms.

🤷🏻‍♀️ Don’t even dream of perfection, instead be brave and genuine.

🫱🏻‍🫲🏾 You need a marketing strategy. If you don’t understand your sales process, you don’t have one.

🧩 Clarify how each piece of the puzzle fits together. How do you identify potential clients? Do you have tiered offers? Are you making your ideal offer irresistible? Do you have a system to connect and court? Are you getting references and referrals?

Do you have a question about social media that I can answer for you?

I’d love to hear!