Bixa Media

If you don’t put an offer out there, you won’t ever make a sale.

Because how is your audience going to take you up on what are selling if you don’t tell them about your offer?

Here’s the caveat. If the only thing you ever communicate to your audience is about your offers (your products, your services, etc.), then yes, you absolutely are going to come across as salesy and spammy. People will get annoyed, and they will unsubscribe / unfollow you.

So what’s an entrepreneur to do?

Use the 80/20 Rule!

So if you know you must put your offers out there to make a sale AND you know that cannot be the only thing to communicate, what else are you going to share with your audience?

That is the trick. And this trick is something called education.

When you educate your audience about your niche, around topics they care about, adding value and helping them achieve quick wins, you build your know, like and trust factor.

When you educate your audience, you end up selling them on your company, without ever being salesy.

Then, when it comes time to finally present your offer and make the sale, it’s a no-brainer. People don’t unsubscribe or unfollow you because you give them immense value for free, and if the offer is right, they’ll likely take you up on it.

It’s a win-win situation. Your audience wins because you help them. You win because your audience sticks around and wants to actually hear about your offers. What’s not to like about that?

Plus, education solves the ever-so-common content marketing problem: “What the heck should I write about?”

So, when it comes to communicating with your audience, we like to abide by the 80/20 rule. 80% of the time, you should be educating. 20% of the time, you should be promoting your products and/or services.

Do you need to collect testimonials for your business?

Yes, because they’re one of the easiest ways to generate more leads WITHOUT having to increase your traffic volume, grow your social media following or invest more in paid advertising.

Why?

Because social proof (from your already existing customers) shows prospects why they should work with you.

Learn our simple, 4-step system that will help you easily collect more (and better) testimonials without having to invest a whole lot of time in the process >> https://b.bixamedia.com/testimonial-system33424683

Today is the final post of our educational series on Brand Voice Guides!

We're going to share with you two vendors we recommend working with to create this asset.

1️⃣ Northstar Messaging - Co-owned by two business owners, this agency has a talented team of content creators. And, they start every engagement with a Brand Voice Guide. You can hire them solely to produce this asset. Or you can also work with them to outsource your content creation completely.

We've collaborated with their team a number of times for multiple clients. They do great work, put multiple writers on your project and act as true partners when it comes to your content strategy and ex*****on.

2️⃣ Justin Blackman - If you have a personal brand with a really tricky voice or are an organization whose already producing a lot of content but needs to align style across all your different writers’, Justin is the guy to go to. He’s written for over 400 businesses and is hands-down, an expert when it comes to brand voice.

We’ve also had the immense pleasure of working with Justin and he’s a master at his craft.

We hope you’ve enjoyed this educational series and found it helpful!

Is there a future marketing asset you’d like us to write on? ⬇️

Join us next Wednesday (July 27th) for our monthly, free Marketing Chat at 10am MST / 9am PST / 12pm EST!⁠
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Come when you can, stay as long as you want, because these calls are informal!⁠
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You don't even have to ask a question. You can learn a lot just by listening to questions from other business owners!⁠
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We'll send the schedule + Zoom access link to your email inbox after you RSVP.⁠
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🔗 RSVP now >> https://b.bixamedia.com/marketing-chat