Business JetPack

Inbound markeitng, outbound marketing, what's the difference? Here's the answer (along with a bunch of useful terms you need to know before you start):

https://www.outbrain.com/help/advertisers/8-inbound-marketing-terms/?cq_plt=gp&utm_source=google-us&utm_medium=cpc&utm_campaign=a1y2p000006kfQvAAI--amplify-google-us-leads-text-dynamic_2023-14.8.2023&utm_term=&utm_ad_group=advertising_blog&utm_matchtype=&utm_device=c&gad_source=1&gclid=Cj0KCQiAmNeqBhD4ARIsADsYfTdk_Yg95mah88lWwg8Hqp2ziiJHSPykCVUQf93Wmc38fmeg9pCMPW0aAo6JEALw_wcB

Customer Acquisition Cost, Cost Per Acquisition--they sound the same but are completely different, and understanding the difference between them can save you a lot of marketing related headaches. This article by Andrew Chen discusses both in detail and shows you how you can calculate them as well--a great all in one package!

https://andrewchen.com/how-to-actually-calculate-cac/