42Chat

ESCA’s Summer Educational Conference is coming up, and we’re excited to catch up with everyone and share what we’ve been working on at 42Chat.

The student missed the graduation requirement. The parent calls, frustrated.
The university’s response? "We sent 15 emails. The student opened 10."

Case closed? Not really. The email did its job (documentation), but it didn't do the job that mattered (engagement).

Event teams are running this same playbook every day with attendees, sponsors, and exhibitors. We need to move from tracking "Sends" to measuring "Successful Engagements."

Are you measuring activity or outcomes?

Engagement Marketing: Why Email Fails and SMS Drives Real Action Email gets ignored. SMS drives action. Learn how engagement marketing, Curated AI, and real-time messaging improve event outcomes.