Lead Matrix

Dental Economics recently did a marketing survey for the Dental industry that reveals a significant shift in behavior from the previous year.

In 2019, when asked how they would adjust spending for the next year across 11 common marketing techniques, practices on average answered as follows:

• 20% planned to decrease
• 57% planned to maintain
• 24% planned to increase

Compare that with the responses from this year:

• 36% plan to decrease
• 29% plan to maintain
• 35% plan to increase

Results of the 2020 dental marketing survey Results from our 2020 marketing survey show that dentists are migrating toward more sophisticated digital advertising.