Celerant
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Celerant is a leading provider of retail software that manages your ENTIRE business in ONE system.
We’ve partnered with Action Target to help dealers automate range operations and create a better experience for customers.
✅ Automatic lane activation
✅ Automated session management
✅ Faster lane turnover
✅ Less manual work for staff
And this is just the beginning.
More innovations are already in the works with the team to help dealers unlock new efficiencies and revenue opportunities.
Learn more at the link in our bio!
06/02/2026
Remember that teaser from last week? Today's the day.
We're excited to announce our partnership with Action Target
Together, we're helping dealers automate range operations by connecting Celerant's Range Management software directly to Action Target's SmartRange AXIS™ system.
📖 Read the full announcement: https://www.celerant.com/press/celerant-and-action-target-help-dealers-streamline-range-operations/?utm_source=celerant&utm_medium=social&utm_campaign=FB
By automating lane operations from check-in to lane shutdown, dealers can reduce manual work, improve efficiency, and create a smoother experience for shooters.
The result?
✅ Faster lane turnover
✅ Protected revenue
✅ Less manual oversight from your staff
We're just getting started. Future enhancements will allow customers to purchase ammunition, targets, rentals, and additional range time directly from the lane, creating new revenue opportunities for dealers.
🔗 Learn more about the integration: https://www.celerant.com/partners/action-target/?utm_source=celerant&utm_medium=social&utm_campaign=FB
Hot take: Not all AI is worth your time.
Retailers should be looking for AI that delivers clear, measurable value, not features that sound impressive in a demo.
In this clip, Celerant CEO Ian Goldman shares how he thinks retailers should approach AI in 2026, including what separates meaningful innovation from hype.
What AI tools have actually made a measurable impact on your business?
05/28/2026
The Celerant FOMO is real 👀
If you blinked, you probably missed a few launches.
From new distributor integrations to smarter analytics tools, we’ve been rolling out new ways to help retailers automate more, sell smarter, and stress less in 2026. 🚀
Swipe through some of the latest updates →
👀 And stay tuned... another big announcement drops very soon!
05/25/2026
Today, we pause to remember and honor the heroes who gave their lives in service to our country. 🇺🇸
Their sacrifice is the reason we’re able to do what we do every day: build businesses, support our communities, and spend time with the people we love.
From all of us at Celerant, thank you to those who served and to the families who sacrificed alongside them.
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Address
485 Route 1 S. Building B, 2nd Floor
Edison, NJ
08830
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
