Rotary Membership

I presented for the Auburn Rotary Club in Auburn, Washington last week via ZOOM. My presentation was "Stop Recruiting / Start Attracting".

If any of your clubs or districts would like a presentation , just ask. It is for Rotary and therefore at no charge. Just contact me at [email protected]

The advantage of using ZOOM even if you are meeting live now is that you can invite a wide variety of speakers from around the world.

I presented for the Columbia Center Rotary Club in Kennewick, washington last week via ZOOM. My presentation was "Stop Recruiting / Start Attracting".

If any of your clubs or districts would like a presentation , just ask. It is for Rotary and therefore at no charge. Just contact me at [email protected]

The advantage of using ZOOM even if you are meeting live now is that you can invite a wide variety of speakers from around the world.

How does your Rotary club attract and engage younger member’s.

Hang on. What is a “younger” member, anyway?
Let’s think, young members might be in their 20s, 30’s or 40’s.
Most Rotary clubs have a membership that skews quite a bit older. Each club will have to define “younger” members for themselves—

If your club hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals.

But how and why?
If you’re at a loss for an answer, don’t feel bad. Your members have been just as stumped over the years. And with good reason. Stereotypes about millennials abound: they’re entitled, obsessed with themselves, and lack loyalty. But this generational hazing has been proven to be largely debunked myths, and let me tell you why it’s time to start paying attention to millennials.

Clubs need a compelling value proposition for millennials to join: what will these young professionals gain from paying dues, attending your events and engaging with your community?

To develop or redefine a compelling value proposition for millennials, it’s important to understand what motivates these young professionals. We know, for example, that millennials are attracted to clubs and brands that are trustworthy, transparent and come by way of a friend’s referral.

We also know that millennials are interested in working with (not for) organizations that embrace technology, that aim to help society, and that foster personal and group relationships… I believe that is our Rotary.

Millennials are beginning to enter their prime earning years and they crave meaningful work and community.