Nudgers Studio

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If you are trying to eat more fruits and veggies and good food, it helps to understand what increases grocery purchasing behavior. Then you can nudge yourself in store towards the good stuff.

For impulse purchases, what stands out is at eye level, on the end aisle displays, and lots of facings in a block on a shelf, plus the bright colors and design of packaging.

We know from years in the advertising business that most people spend only 3 seconds to pick a product at shelf.

So to help you influence yourself, make sure you have a list, read labels not front of pack claims, shop for groupings of food you cook together into meals, and look at the top and bottom shelves, too, before you buy.