Kit & Co Studio

Yesterday my friend and I did the Boulder Skyline Traverse (-Sanitas cuz she said that sucked her soul last year lol) I think we can call this hike “The Hike With Many Outfit Changes” cuz Colorado weather can change quite drastically over 10hours. A year ago I had been training for months for R2R so it was an interesting comparison on how my feet, knees and legs would hold up when I haven’t been going as hard on cardio. We had an awesome time and I felt pretty good! The biggest thing I noticed was how good I felt at work today since I’d been off my phone for over 24hrs. 😳 so note to self…. More nature = more creative Allie ❤️

It’s just as important to post the rejects on projects as much as the final. So you *friend, client, future client* can see the work behind getting to the chosen direction. I fell hard for this first mark, anything mid-century deserves to be highlighted in my book. The second mark was drawn with a sunrise in mind and I added the line marks to have a fun gradient effect. In the end, all the strategy, keywords, moodboard workshopping is what gets the designer and client on the same page. It’s why when the whole internet has a bad viral reaction to a rebrand, it’s hard for me to judge when there could’ve been pages of research and testing done before the reveal. Except for the GAP… remember that monstrosity?! All that to say… clients deserve a chance in the decision making and it’s the designers job to lead. I have seen a lot of designers going to a one and done logo reveal but most of the time they’re building the full brand out with it and then presenting it. You’d have to build an insane foundation to make that work. I like my method of 2-3 choices. 👏🏻👏🏻👏🏻