Jason Hunter Design

Most businesses struggle because something in their marketing isn't quite working - and it's easier to stay busy than to stop and look at it closely. 👀

Maybe people visit the website but don't reach out. Maybe the content goes out but isn't connecting. Maybe the work is great, but the message isn't making that clear fast enough.

That's usually where growth gets a little uncomfortable. Not because the business is failing, but because the next step is less about adding something new and more about being honest about what's already there.

➡️ In this week's post, we share 3 ways to spot what's getting in the way - from clarity issues, to where trust drops off, to the friction that quietly costs you opportunities.

Read it here: https://jasonhunterdesign.com/3-ways-to-spot-whats-getting-in-the-way-of-business-growth/

Your online presence extends far beyond your website. 💻

Customers use search engines, maps, directories, review sites, and social platforms to verify information and decide whether they trust a business. 🔍

If your listings contain outdated or inconsistent information, it can create friction before the conversation even begins. 🫣

In this week’s blog, we discuss why accurate business listings matter and how to keep them consistent across the platforms that matter most.

Read it here: https://jasonhunterdesign.com/how-is-your-business-listed-2/

Spotify recently swapped its familiar logo for a disco-ball version as part of its 20th anniversary celebration. 🪩

The reaction was immediate - and it offers a valuable lesson for businesses.

The takeaway isn’t that you need a flashy rebrand. It’s that strong brands create enough familiarity that people notice even the smallest changes. ✨

In this week’s blog, we explore what Spotify’s campaign teaches us about recognition, consistency, and building a brand people remember.

Read it here: https://jasonhunterdesign.com/spotify-put-a-disco-ball-on-its-logo-heres-what-that-teaches-us-about-brand-identity/