BeeCat Creative

Should we leave it alone? Or should we go for it?

Every now and then we stumble across an old idea and immediately remember why we loved it, or why they never saw the light of day. 😂

But we’re wonder if it’s time to revisit this one. Think you’ll stay to find out?

Tbh We were too busy talking to really cool people to get as many photos as we would have liked, but here is a look at the most recent Creative Connect 🖤

Can we talk about this lighting set up? 🔥

Fifty Fifty Burger had what most brands spend years trying to build: a distinct voice and a genuinely loyal following. But beneath that, the identity wasn’t built to stretch. The name boxed it in, the visuals lacked cohesion, and the experience was inconsistent depending on where you encountered it.

This wasn’t a reinvention problem. It was an evolution problem: how can we sharpen and expand the brand without losing the character people already connected to?

“Backslash Burger” emerged from that tension. A brand built on contrast, structure and spontaneity, clarity and personality.

At the center sits Burger Man. Expressive, a little offbeat, and hard to ignore. More than a mascot, he acts as a narrative anchor, bringing continuity, tone, and recognition across every touchpoint. Around him, the system opens up. Bold, handcrafted typography forms the backbone, while a more playful layer of illustrations and patterns adds energy and variation.

The result is a brand that feels distinctive, cohesive, and ready to scale.🔥

📷: &

Earlier this month BeeCat’s Creative Director/Founder, Meghan Hessler, had the opportunity to speak at as part of their speaker series alongside Steve Bamonti of

Artspiration Frederick is a community art space dedicated to supporting local artists and community access to the arts. You should definitely check them out.

Thank you for having us and a special shout out to Tammy for the photos.