Lydia Writes Good

What do Elvis, Genesee Beer, ALDO Shoes and Celine Dion have in common? They all sum up our quick trip last week to NYC!

Lydia and Meagen attended — a conference where independent agencies share their first-round presentations that went to client that showcases the true breadth of creative ideation behind some of the biggest creative visionaries in the industry.

Here’s what we learned:
🌀 A strong strategy protects and begets good design work. Don’t skimp here EVER.
🌀 Show the system from the beginning to inspire and show flexibility.
🌀 Creativity is a human trait. When you truly connect with your brand client, it shows in the work.
🌀 Words, narratives, and lines sell everything.

And of course we had to sneak off for a little fun, so we took off for a night to the hilarious which was inspiring in its own way. Haha