Kujenga

You know your own business, and you’re an expert on the products or services that you offer…but how much do you actually know about your customers? Do you have a detailed understanding of the types of people who buy from you, and why they do? Are you using those details to inform the messaging on your website and marketing materials to speak to specific types of prospects? If not, it’s time to create some buyer personas.

Why It’s Important To Define (AND USE) Buyer Personas - Kujenga You know your own business, and you’re an expert on the products or services that you offer…but how much do you actually know about your customers? Do you have a detailed understanding of the types of people who buy from you, and why they do? Are you using those details to inform the messaging o...

Is color an afterthought for your brand? It shouldn’t be! About 93% of purchasing decisions are made based on visual appearance with 85% of shoppers claiming to be influenced by a product or brand’s color scheme. Make sure you’re paying attention to how your branding affects your audience’s instincts! A/B testing different designs may be a time commitment, but is worth the extra effort in the long run. 🎨