Bri Muhammad

Olfactory memory neuroscience shows that scent is closely connected to the limbic system the part of the brain involved in emotional processing and memory formation.

In a 2004 neuroimaging study, Rachel Herz and colleagues found that personally meaningful odors activated emotional memory regions, including the amygdala and hippocampal areas.

That’s why fragrance can instantly bring back a person, a place, a moment, or a feeling.

And when scent is combined with hands-on creation, sensory engagement, and emotional connection, the experience becomes even more memorable.

Searchable for this reference if your interested in learning more.
Herz et al. 2004 : Neuroimaging evidence for the emotional potency of odor-evoked memory