KWIRX Creative

🗣ADVERTISING IS FOR EVERYBODY! 🗣 Blogpost Part I

Advertising is a means to get your message to a large audience. It’s a very artistic way of communicating with the customer. Advertising serves a critical purpose in the business world. It enables sellers to often compete with one another for the attention of a buyer.

There are 4 main objectives when considering advertising.👇

1. Trial – When new companies try to convince customers to buy a new product or service that they are introducing to the marketplace. The ads are usually flashy and attractive to the eye.

2. Continuity – The goal is to keep existing customers in hopes they will stay with your products or services. The ads will keep bringing something new to the marketplace.

3. Brand Switch – The goal of these ads are to attract customers of your competitors. You want to convince them to switch to your brand.

4. Switching Back – The goal is to win back previous customers through discounts, sales, new packaging, etc.

Many businesses, especially small business owners tend to have smaller marketing budgets than medium to large sized businesses. For this reason, many small business owners try to work directly when it comes to advertising their business. The US Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising.

To read the entire blog post visit our website
here:https://kwirx.com/2022/01/advertising-is-for-everybody/