Firstline Brands

Houston showed up for !
founder, curated this incredible event, where women were celebrated, connected & educated through impactful panel discussions & so much more.

We were honored to celebrate our President & CEO, , as a Grind Pretty Award honoree, alongside & among women leading across industries.

is a time to reflect and honor the accomplishments of women all over the world. As a women-owned and women-led company, celebrates the contributions of women near and far, and we are excited to be part of celebrating amazing women in partnership with at their In Her Honor event.

Each remarkable honoree will receive an Evolve Beauty Box filled with the latest Evolve tools and accessories available at to style and maintain their crowns.

Congratulations to each of these amazing women. You Deserve An Upgrade!

Happy 50th Birthday to our President & CEO, ! 🎂🎉

To know Joni is to feel seen, supported & genuinely valued. She leads with integrity, warmth, and an unwavering belief in people. Joni is loved, admired & deeply appreciated by everyone lucky enough to work with her.

We are grateful every day for her heart, her vision, her fun-loving spirit & the example she sets for all of us. Celebrating her today & always!