Advertas

Marketing personas are fictional representations of a part of your customer base that you can use to help predict the outcomes of actions, including those of prospective customers. The Analytical Persona is the first of six commonly used in marketing.

This persona does more market research than anyone else. Analyzers prefer established methods, like large amounts of data (and ways to process it), and only like taking leaps of faith if they can see the ground on the other side. Analyzers are a tricky part of a customer base because you can’t fool them with marketing or slogans. Like the skeptic, they’re going to see through any nonsense. To learn more about the Analytical Persona, check out the link below.

https://www.advertas.com/how-to-define-your-marketing-personas/

We congratulate Geophysical Insights' own Carrie Laudon & Jie Qi, and Yin-Kai Wang, for winning the URTeC Best Paper Award 2022 for their paper on Applying Machine Learning Technologies in the Niobrara Formation. View the award-winning paper below.

http://ow.ly/3jWt50MMo4C

Welcome to Tech-Tuesday! Each week we will highlight technology Advertas has used to provide clients with the best B2B marketing.

HippoVideo is a video personalization and distribution tool that Advertas leverages to create personalized content and campaigns. HippoVideo also integrates with other marketing platforms! Check them out via the link below!
https://www.hippovideo.io/

We are thrilled to be contributing to The Oil & Gatsby Christmas Ball. This charity event will donate proceeds to Oilfield NextGen, redM, and the Orphan Well Project! Network with industry peers and support our industries while donating to a good cause. Registration is still open! Check out the link below for more information. We hope to see you there!

The Oil & Gatsby Charity Christmas Ball Please join us for a night to remember at the 2nd Annual Oil and Gatsby Charity Christmas Ball at the stunning Astorian events venue in Houston, TX. Featuring a live FR Runway Show, Whiskey Room, Champagne Room, Cigar Patio, Tequila Lounge, All Inclusive Premium Beverages, Casino Tables, 360 Photo B...