Erica Ooh Designs

This deck is the whole reason guests will book this property this summer. One space doing all the heavy lifting.

If you’re launching a new STR or have one live and underperforming, the design decisions you make in the next few weeks will decide what kind of ROI you’ll actually see.

What high-paying guests look for in the summer isn’t what most investors think. They’re not booking the property with the prettiest wallpaper or layered textures.

They’re booking the property that was designed for the exact way they plan to spend their trip.

They’re scanning for moments.

The outdoor space that says “this is where we’ll spend the whole afternoon.” The living area that’s perfect for game nights. Space planning that gives their whole group privacy and space to be together.

The experience your entire design curates.

The investors leading this summer started weeks ago. Studying who pays premium in their market and designing specifically for them with strategy.

If you want to position your property to stop the scroll of high-paying guests, DM me READY.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

If you’re planning to launch before peak season the window to get your strategy in place is now. High paying guests are actively searching and booking rentals designed around who they are and what makes them book.

The ones without that strategy miss the most profitable time of the year because their design was built around looks not performance.

That’s the difference between a property that leads its market in the summer and one that spends the rest of the year trying to catch up.

Summer doesn’t wait for you to figure it out.

DM me READY or click the link in my bio to book your strategy session.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

And you probably made at least one of them.
Most investors don’t realize their nightly rate is being killed before a guest even books.

Not by the market. Not by pricing. But by the design choices you made before your property went live.

Save this one. Swipe through all 5 and then ask yourself honestly how many of these you’ve already made (or are about to)

If you want to get ahead of them before you spend a dime, DM me READY and I’ll send you the link to book your strategy session.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells