Diving Deep

Thoughts on self-worth 🦋

The past year has been a testament to how far I’ve come in reclaiming my VALUE. I used to let other people sway my own perception of this, but not anymore.

Pain is the greatest teacher.

And after many obstacles, I no longer get upset at the lessons, but I accept them. I realize where I can tweak and how I can continue growing into the person I want to become.

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Idk if you knew this, but...

Marketing cannot exist without Sales. 😬

You can market yourself on social media all you want, but it's pointless to create all the hype if you don't know what to do afterwards.

This was the biggest barrier for me when I first started my business. I felt so uncomfortable asking people for money. I literally felt my entire body tense up because it felt so scary to put myself out there for potential rejection.

As soon as you can reframe your mind around what Sales actually IS, the sooner you'll start to see results in your business.

Sales isn't JUST about a monetary exchange for a product or service.

Sales is ALSO about the genuine desire to help someone.

🙃 I know you're probably sick of hearing this, but it's true.

People can feel your energy. When you come in with the intention of "omg I hope I can close this deal because I really need money" then people can LITERALLY FEEL THAT.

What do you think would happen if you went in with the intention of, "I really dig this person's vibe. I'm curious what they're going through in life, and I wonder if there's anything I could do to make it easier for them"

It's the simple shift in your intentions that can align your energy into doing sales in a way that's NATURAL and ORGANIC.

If you want to learn more about doing Organic Sales, then check out my new course available!

https://divingdeepwithbrittney.com/brand-blueprint

There's no point of pouring all of your energy into your content if it isn't producing results for your business.

I think people are spending too much time worrying about their social media presence that they're not even considering the fact that it's working or not

When it comes to content strategy, there are different outcome types that produce different results. It's definitely important to consider the "hype" inspirational content you're probably already creating, and that's a good half of it, but the content that is "lead gen" focused is equally as important.

Lead Gen content is meant to speak directly to your ideal client avatar's pain points (that they may not even realize that they have) so that you can draw the bridge and offer your services as the solution.

So how do you do that?
1. Have an attention-grabbing statement (Hook)
2. Address the problem
3. Express empathy/understanding
4. Provide a Solution (your service)
5. Call them to take action by engaging with your post or messaging you

Then what do you do with the leads?
You reach out naturally.
You nurture the relationship.
You get to know them and what their struggles are.
You continue to remind them of who you are, and they'll let you know when they're ready to buy from you.

Lead Gen posts may not work DIRECTLY right-away (unless you have a really big following and super strong offer), BUT it does provide a way to NATURALLY create leads, organically build an audience, and feed your business in a way that's authentically aligned with you.

I dive deeper into content strategy in my upcoming course....
"BRAND BLUEPRINT" available Monday, April 29th!