Erik Heffelfinger Graphics

Australia is a silly place.

Crocodile trained to give blood in world-first | 9 News Australia In a world-first, trainers at a Sydney Zoo have trained a saltwater crocodile to give blood. | *Subscribe and 🔔: http://9Soci.al/KM6e50GjSK9**Get more break...

Chuck did not die. He went to space to hold the stars up.

Chuck Norris, 'Walker, Texas Ranger' star and martial artist, dies at 86 The "Walker, Texas Ranger" star reportedly had an undisclosed medical emergency on the island of Kauai.

Powder Hours is a ski apparel brand. Their main customer base is people with 9-5 jobs. this brand guide covers there branding. From logo, typography, colors. Breaking down how all the brands elements interact. You can find the full guide at: https://www.behance.net/gallery/242067533/Powder-Hours

My remake of a local business logo. In order to keep the spirit of the original/current a similar style was used.

The addition of more detail and color gives the logo an updated look and more unique feel. The use of color to add visual diversity and flexibility to the overall branding. The font was chosen due to it's changing line weight and its curves. Making for a more natural flowing circle logo and a better fit for an older/vintage style.

The packaging was also kept minimalist. This stay within the branding theme of older/vintage. While also reducing printing cost.

The goal of this "rebrand" was to not change the branding, alter the look/feel or create a new brand. The goal was to update with minimal changes.

The 60-30-10 color rule is everywhere, going back to some of the oldest art in the world. While not a hard, must always be followed rule, keeping it in mind at all times will make your design better.

60% Dominant = foundation
30% Secondary = depth
10% Accent = attention

You’ll spot this formula in interiors, ads, logos, packaging… everywhere.

Product catalogs can be a powerful tool. For Wilton Auto I created both the catalog and the logo.

The logo uses the "W" in a badge format. The "W" is created with 3 vertical lines. This shape also makes a gear shift. This creates a logo that is relevant to what they do without using the typical wrench or gears imagery. Solving the problem of a boring, typical auto shop logo and creates a logo that is flexible for today's many needs.

The catalog is 60 full pages. A few pages are shown here. The challenge with this was having multiple brands represented in one catalog. To do this shape and typography was used. The primary color for Wilton Auto is green. The shape of the logo can be found on the left side of the table of contents page. This shape is repeated, on the Continental page. However it's turned the official Continental orange. This ties the two brand together while sticking with both company's branding. While Wilton Auto's typography is used throughout.

Logos today have to be more than just an image—they need to be a system. You must consider scalability for small sizes, animation potential, digital screens, and dozens of packaging types. The use of color, typography, and iconography has to be flexible enough to adapt to any application while staying instantly recognizable and true to your brand.

One of my favorites. The Mustang Boss and other muscle cars are some of my dream cars. The small bifold booklet was made for a collector of muscle car memorabilia, as something he can display alongside his Mustang collectables.

Clear Water Lures is a fishing lure and gear company. The logo was created to work both with and without typography. To have a logo that stands out the combination of a hook and fish was used. The inclusion of yellow helps draw the eye to the fish then down and around to the hook while adding a little bit of color to an otherwise flat logo.

Bifolds for Valley Insurance. These bifolds focus on both home and auto insurance, with the back panel providing an overview of the company. The inside is split into two sections: primary insurance on the left and specialty insurance on the right. This helps the reader organize information. The layouts are almost completely the same. This ensures branding consistency while keeping design and printing costs down.

Valley Insurance is a small firm in rural northern PA. They are located near Sayre, a small town in a valley with the Susquehanna River running alongside it. Due to its rural location, the firm's customers often insure off-road vehicles, watercraft, trailers, RVs/campers, farming vehicles, and heavy machinery. This logo was created with that local rural/mountain client base in mind. The use of a mountain in the logo conveys the more rural/mountainous region and helps form a connection to potential local clients. While the use of a shield and a more modern corporate art style helps prevent the brand from reflecting an outdoor store/brand such as Bass Pro Shops or North Face.