Silverback Strategies

Zero-click searches hit 68%. Bots now outnumber humans on the web. And Google is pushing automation that independent data says you shouldn't trust yet.

Just a few highlights of the biggest news in marketing this week.

Read our full breakdown: what each update means and what your team should do next. 👉https://hubs.la/Q04l9_Bb0

This was a big week for search, measurement, and AI advertising. Here’s what you missed:

→ Google is phasing out FAQ rich results, but FAQ strategy is far from dead
→ Google is making MMM and geo-based incrementality more accessible through Meridian
→ Early ChatGPT ad tests are showing strong CTRs, but scale is still the big question

Read our latest POV on what these updates mean for brands, and what marketers should do next. 👉 https://hubs.la/Q04gP5HH0

This week in marketing:

→ Meta is expanding into CTV while closing in on Google’s ad revenue crown
→ AI-powered “vibe coding” is replacing entire layers of the martech stack
→ YouTube is becoming a core surface for AI-driven search and discovery

Check out what you missed (and what to do next) 👉 https://hubs.la/Q04f8tz80