Jeff Shoop

Half of 2025 is in the rear-view mirror.

What do you see as the most important thing for you to accomplish in the second half?

That's a sincere question.

I'd love to hear from you, either in the comments below or send me a DM.

Whatever that one thing is, I believe that you can accomplish it.

So, put your plan together. Stay focused. One step, one day at a time. Keep moving forward.

From Salesforce 360 Blog of July 25, 2024 "50 Sales Statistics that Reveal How Great Teams Sell," comes these statements:

-86% of business buyers are more likely to buy if companies understand their goals.
-But 59% say most sales reps don’t take the time to understand them.

Having directed sales and used Salesforce, I have a healthy respect for these folks.

So, what do you think it looks like when sales reps take the time to understand customers???

Would a sales rep first have an attitude of sincere interest in helping a customer achieve their goals?

Would they prepare themselves with questions aimed at understanding the customer, their needs, desires and goals?

Would they shut up and listen intently to what the customer has to say?

In my experience starting off with that right attitude brings about the right questions and the best connection with the customer and their responses.

Once I grabbed hold of these three concepts many years ago, my sales career exploded.

What are your thoughts and experiences?

In sales, consistency = confidence.

Daily, weekly activity habits such as prospecting, putting new opportunities in the pipeline,

or follow-ups, keeping them progressing, are keys to success.

There are of course other habits that build success.

Whatever those are, blocking out time on the calendar, is a great way to build consistency.

What habits work for you and your team?

Continuing on the subject of the benefits of consistent sales activity, how about brand reputation?

The face of your sales team is the face of your brand. When they are out there seeing customers, providing good service and building relationships they are building a strong reputation for you, your company, your brand.

Taking it further, any employee, customer service or technical support add to that reputation and build trust. Yes, they too are part of the sales effort. That is why so many of us do customer service surveys.

And when your customer meets up with a counterpart in another department or another company, say at a convention, and that counterpart asks, "who would you recommend for…?", your reputation expands as does your business.

Brand reputation as a benefit of consistent sales activities, do you have any other thoughts?

Give us a follow. There's more to come.