Dive Creative Co.

Rebranding a beloved local hobby shop? Yes, please. 🙌

Before we got to the fun part (messaging, design, murals—you name it), we started with strategy. We learned about the business, their audience, competitors, and what makes this place so special.

Because branding isn’t about changing who you are—it’s about turning up the volume on what makes you great.

Swipe through to see the transformation 💥



Client:

Team credits
Brand and creative strategy
Brand strategy and account management
Brand strategy and messaging
Creative direction and design

Emotion beats logic — especially in marketing.

According to Neuroscience Marketing, campaigns with emotional content perform almost twice as well (31% vs 16%) as those that rely solely on rational messaging.

That’s why we always consider how a brand makes people feel — not just what it does.

When we developed this campaign for Men In Kilts, an exterior cleaning company, we didn’t lead with features or offers. Instead, we tapped into a moment that matters: the pride a homeowner feels when they pull into their driveway and see their beautifully cleaned home.

✨ That feeling became the heart of the brand story — and the strategy behind this creative piece.

This is strategic storytelling in action.

Team credits:
Creative strategy: Rebecca Zerilla Lee
Messaging strategy and copywriting: Laura Beth Gabriel
Creative direction and design: Karla Merritt



Cited sources: https://bit.ly/3Yey5Ae