TNT Growth

The best campaigns this year did not start with a brief. They started with a bold decision.

To hide a brand launch inside a mystery. To use the Super Bowl as a soft launch. To make the talent an owner not a face. To tell people to go outside before the data centres drain it all.

Which one would you steal for your next client?

The product existed for decades. Nobody bought it because nobody wanted to be seen buying it.

Hims figured out the barrier wasn't access. It was shame.

Warm branding. Humor in every ad. No pharmacy counter. Just a subscription that showed up at your door.

$1.48B in revenue. Built on one insight: remove the shame, unlock the market.

Follow for more brand and ad breakdowns built on data, not guesswork. 👇

Every bad lead you ignore is a signal you're sending Google. 🚨

That signal says: find me more people like this.

Negative conversions let you take that signal back before the algorithm locks in on the wrong audience. No campaign changes. No bid adjustments. Just cleaner data going in.

Comment "negative" and I'll DM you the Claude skill I built to automate this.

Coca-Cola has been at every FIFA World Cup since 1950.
Not chasing a moment. Owning the ritual.

48 years of the same red, same feeling, same emotional territory. While other brands fight for attention every four years, Coca-Cola already owns the room before the first match kicks off.

That's not a campaign. That's a compounding brand strategy.

Follow for more brand and ad breakdowns built on data, not guesswork. 👇

Some of the most iconic brand moments in history were never planned.
The rest were just brave enough to commit fully to the idea.

Which campaign on this carousel did it best?

Google has been telling you to chase Excellent Ad Strength scores. 🚨

We analyzed 3,900 ads across 65 accounts to see if it actually affects CPA. It doesn't.

Poor ads and Excellent ads perform almost identically. The correlation is basically zero.

Ad Strength measures what Google wants. Not what converts.
Stop optimizing for their report card.

Follow for more data-backed Google Ads breakdowns every week.