Newlink
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Newlink is an award-winning, international consulting firm headquartered in Miami, with company-owned
Branding today isn’t about being louder.
It’s about being more relevant.
The foundations remain the same: purpose, identity, tone and voice.
What’s changed is how brands build them.
Today, brands are shaped through trust, human connection and real value.
Through technology that feels intuitive.
Through experiences that are personal, not invasive.
Through actions that prove what a brand stands for.
In a digital-first world, the brands that truly stand out are the ones that feel human.
Because at the end of the day,
brands aren’t built by what they say,
but by how they make people feel.
Cuando el mundo se volvió impredecible, buscamos control en lo cotidiano.
Encendimos la creatividad doméstica.
Aprendimos a crear, a experimentar, a reconectar con lo simple.
No solo para alimentarnos, sino para calmar la cabeza.
Este fragmento de Somos Otros, de Sergio Roitberg, nos recuerda algo poderoso:
la capacidad humana de adaptarnos, reinventarnos y encontrar sentido en lo esencial.
📘 Disponible en librerías de Buenos Aires y en formato digital para el resto del mundo.
01/20/2026
Everyone is talking about how AI is transforming communication.
What’s often left out of the conversation is this:
AI doesn’t understand reputational context.
In corporate communication, speed isn’t always an advantage, and automation without judgment can dilute identity, homogenize messages and amplify mistakes.
The real challenge isn’t using AI, it’s knowing which decisions should never be delegated.
At Newlink, we believe AI doesn’t replace strategic communication. It makes it better.
How are you integrating AI into your communication processes?
At Newlink, every milestone is built together—one person, one story, one contribution at a time.
Today’s reel is a reminder of what truly fuels us: the people who have shaped this company from day one, and those who continue to bring new energy, ideas, and purpose to our journey.
From our longest-standing to our newest team members, we’re grateful for the talent, the passion, and the commitment that move us forward.
Here’s to everything we’ve built, and to everything we’ll continue building, together.
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Our Story
Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in Argentina, Mexico, Peru, Spain and the Dominican Republic, and a partner network in additional markets throughout the world.
Founded in 1998 by former journalist Sergio Roitberg, Newlink has since grown exponentially from a public relations agency to a world-class organization that delivers business results to clients through innovation and transformation.
Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals in a sustainable way. To build a common purpose so strong that it rallies stakeholders around it, unleashing true collaboration and transformational outcomes.
From multinationals to multilatinas, family-owned businesses and start-ups, from private to public institutions and NGOs across the Americas, Newlink has helped transform businesses, brands, candidates, governments and ideas to reach their full potential. Its 20-year track record has led to client collaborations including Coca-Cola, ESPN, Chevron, Corporación Andina de Fomento (CAF), Citibank, McDonald’s, Barrick Gold, Cisco Systems, AT&T Latin America, Uber, Expedia, MTV, Itau Private Bank, Novartis, Invokana, Janssen, Cancun Visitors and Conventions Bureau, Ministry of Tourism of Dominican Republic, Buenos Aires, WeWork, MasterCard and LATAM Airlines Group, among many others.
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Miami, FL
33131
