PResencia Group

It’s all too easy to slip into a routine of having a glass or two of wine each evening, and you wouldn’t be alone in thinking this helps you unwind and sleep better. But what you might not realize is how significantly impaired the quality of your sleep is when you drink.

This Is What Your Overactive Brain Needs To Get A Good Night’s Sleep Hint: Don’t Netflix and chill.

Always a step ahead with their financial results, Facebook is now working on its TV offerings to compete head-on with big names like Netflix, which has 80 million users in Mexico, and Amazon Video, which started its video streaming service in Mexico six months ago.

How Facebook is Cornering the Video Ad Market, also in Mexico With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of…

Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing. Those strategies are:

Reciprocity
Social Proof
Scarcity

3 Psychology Strategies You Should Be Using on Social Media Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity.

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S.

INSTAGRAM Has Declared J BALVIN As The #1/ Most Viewed Producer of “Instagram Stories” Content in The United States Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S…This is very significant as JBalvin is an All-Spanish Language music star.

The buying power of the nation's 57 million Hispanics reached $1.4 trillion in 2016, or 10% of the U.S. total, according to Nielsen. It is expected to grow to $1.8 trillion by 2021.

Losing Hispanic Consumers? Don't Blame Trump, Blame Amazon Target CEO Brian Cornell said Hispanic consumers are "shopping much less" amid a new "cocooning factor."