Upstack Data

Brand founders & CMOs: If your creative process is chaos, meet Kamal Razzak.

He's the creative systems architect who helped drive $50M+ in fashion DTC sales – with creative systems that print money on repeat.

His genius?
Turning ad creative from a guessing game into a scalable machine that churns out winners.

This is the guy who cracked the code on making creative production a system, not a scramble.

He knows the testing frameworks, the iteration loops, and the production workflows that let you pump out scroll-stopping creative without burning out your team.

He preaches "creative is a system, not a spark"... building repeatable processes that generate hits consistently.

Just proven creative frameworks from the guy who made fashion DTC ads into a science.

Kamal will be breaking down his creative systems and how to build your own content engine that scales.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth-minded founders and marketers.

Don't miss Kamal dropping knowledge at DTC Growth Summit in Miami.

If you're thinking of or struggling to break into wholesale, meet Jared Mehr. Jared is ex-Pura Vida VP who built a $35M wholesale channel from absolute zero.

He knows the buyer conversations, the margin math, the door-opening strategies that get your product from "interesting" to "must-have" in retail meetings.

and he's showing founders how to scale into brick-and-mortar without torching their DTC margins.

On February 3rd in Miami, Jared will be breaking down his exact framework for building wholesale channels, battle-tested wholesale strategies from the guy who turned friendship bracelets into a retail empire.

After the talk we will havelive Q&A on on taking DTC brands and cracking the retail code.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth-minded founders and marketers.

Don't miss Jared dropping knowledge at DTC Growth Summit in Miami.

p.s. we are very close to selling out, so don't wait until the last minute to buy tickets.

p.p.s if you're an Upstack affiliated brand or agency, DM me for tickets

We had no idea if anyone would show up. We definitely didn't set out to throw a 75 person event.

It started simpler: get the right people in a room. No expo halls, no vendor tables, no pitching. Just DTC founders and growth leaders sharing what's actually working.

We pulled together operators who've scaled brands to 8 and 9 figures. Then CMOs from $100M+ operations started RSVPing. Under-the-radar founders flying in.

Behind the scenes, though...late-night emails chasing connections. Turning down sponsors to protect the room. Zero marketing budget. Lots of DIY.

And a belief that DTC needs more operator-led gatherings focused on real momentum and tactics, not hype or popularity contests.

DTC Growth Summit hits Miami February 3rd. Proud to be part of it.

Brand founders & CMOs: If results are your love language, meet Jacques Spitzer.

He’s the 4x Emmy-winning creative mind behind viral DTC ads (think Dr. Squatch, Native, Manscaped) that racked up 1+ **billion** views and $1B+ in sales.

His agency’s secret?
Blending storytelling with direct-response DNA to make ads people actually enjoy watching and that drive cash-register results.

This is the guy who turned a $3M soap startup into a 9-figure phenomenon with one campaign (that ad became YouTube’s top-performer ever).

And yes – he even snagged a Super Bowl slot for Dr. Squatch.

He preaches “stop guessing, start converting”... zeroing in on customer psychology (why they buy) over boring brand marketing.

Just insanely effective creative strategies (with a side of humor) from the guy behind DTC’s most iconic campaigns. (Just ask the millions who didn’t hit “Skip Ad” on his videos.)

Jacques will be spilling the beans on his creative process and how he creates the iconic stories for these winning campaigns.

DTC Growth Summit Miami on February 3rd in Wynwood.

Join him and 100 other growth minded founders and marketers.

Don’t miss Jacques dropping knowledge at DTC Growth Summit in Miami

Klaviyo tracked 28,000 known visitors a month at this 8‑figure haircare brand.

The real number was more than double…a gap was costing them six figures a year in abandoned carts.

Fixing it recovered an extra $315,000 a year.

On paper, their retention looked solid:

- Paid campaigns were profitable
- Flows were built and running
- Emails were getting clicks

But growth had quietly hit a ceiling. And abandonment flows that “should” have been printing money were underperforming.

The problem wasn’t the emails. It was the identity layer behind them.

- A shopper clicked an Instagram ad, browsed, opted-in for a coupon and left
- Came back days later via organic search, added to cart, but abandoned
- To Klaviyo, that looked like two different people

Cookies were expiring.

Sessions weren’t stitched.

And 40–50% of cart abandoners were never recognized, so the abandonment emails never sent.

We rebuilt the foundation:

- Added a first‑party identity layer to connect visits across devices and time
- Linked anonymous sessions back to real customer profiles
- Moved key events to server‑side tracking

Within 30 days:

- Identified visitors jumped from 28,000 to 64,000
- Abandonment flow revenue grew 54%
- +$24K per month in recovered revenue, with the same* flows and creative

Sometimes the problem isn’t strategy. It’s infrastructure.

If you can’t see the customer, you can’t market to them.

If this sounds familiar and you want a second set of eyes on your setup, comment or DM me and I’ll take a look.

Your abandoned cart flow says it's generating $30K/month.
But how much is it missing?

The setup:
- 10,000 identifiable cart abandons per month
- Klaviyo remembers only 45% of them (industry average)
- 4,500 emails sent
- 2% conversion rate
- 90 orders
- $50 AOV

Revenue captured: $4,500

What's invisible:
- 5,500 abandons Klaviyo couldn't remember
- These are opted-in customers who came back on a different device or after cookies cleared
- They added to cart or initiate checkout. They wanted to buy. But no email fired.

At the same 2% conversion rate, that's 110 orders and $5,500/month in missed revenue.

Why it happens:
Klaviyo remembers opted-in visitors and returning customers using cookies. When a customer:

- Switches from phone to laptop
- Clears browser data
- Returns after 7+ days (Safari ITP)
- Uses incognito mode
..the cookie is gone. Klaviyo sees a "new" visitor.

Your flow never triggers.

The fix:
Identity resolution connects sessions across devices and browsers using first-party data - not just cookies.

Upstack ID typically identifies 30-50% more profiles than Klaviyo alone.

That 35% gap Holland Cooper found? It translated to $375K/month in flow revenue they were missing.

Same visitors. Same products. Same flows.

Just better identification.

Want to learn more? DM me for a demo.

Purchases are Meta’s vanity metric.

Tons of DTC teams, media buyers, and “growth” agencies still optimize for the raw purchase count in Ads Manager.

It’s the fastest way to fool yourself.

A purchase tells you NOTHING about who that customer is, whether they’re new to the brand, whether they’re returning, or whether they’ve subscribed.

But those are the numbers that actually move contribution margin, MER, NCAC, LTV, and scale.
This is where most Meta accounts fall apart.

A campaign can look great on blended CPA and still be a complete failure for New Customer ROAS. Or it can outperform on new customers but look weak if you only measure total purchases.

That’s why if you’re under $30M, especially if you’re treating Meta as your primary acquisition channel, you need 3 numbers visible at all times:
• Purchases
• New-customer purchases
• Subscription purchases.

Once those are in front of your media buyers, everything changes.

You stop scaling the wrong campaigns.
You stop pausing ads that were working.
You stop paying Meta to reacquire customers who should be coming through email.

Sure, purchases look good on paper.

But for true acquisition, they’re just noise until you identify your actual buyers.