Future Commerce
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"Commerce is culture." Future Commerce is the culture magazine covering culture and commerce.
06/10/2026
“Backrooms” is officially A24’s most successful film to date. Raking in $212.7B worlwide, its creepypasta origins have generated intrigue and excitement among internet subcultures. Now, brands like IKEA, McDonald’s, Burger King, and even SEGA are seeing it as marketing’s new, must-have color palette, continuing a tradition set by the “Barbie pink” craze of 2023.
We explore the psychology behind color, and why “Backrooms yellow,” when paired with the film’s liminal space, is so effective. Read the full analysis at futurecommerce.com/insiders
06/04/2026
What does it mean when a water filter company creates a viral TikTok song and a mass coffee chain onboards a hyper-sexual donut spider as its mascot? Welcome to the age of brands behaving badly, when social media marketers throw out the glossy comms playbook and encourage followers to let their freak flags fly.
This is one cultural aesthetic completely reframing the way brands engage with the world. And we believe it’ll shape the future of commerce. We unpack it all in our latest zine, STRATA.
Visit shop.futurecommerce.com to get your copy.
People don’t platform-hop anymore. They’ve settled into a few services they love and built their communities there.
Nearly 40% of daily US Snapchatters (16–64) aren’t on TikTok daily, and nearly 80% aren’t on Pinterest daily. Which means Snap’s audience isn’t a duplicate that brands can reach elsewhere – it’s net-new.
Snap Inc.’s Sid Malhotra on why your new customers are hiding in plain sight. Episode 466 live now, wherever you get your podcasts.
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