Flock and Rally
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Flock and Rally helps clients develop brands + design + execute major marketing plans. Learn more at https://www.flockandrally.com.
For a long time, our core values lived in the background, tucked away in an employee handbook and rarely referenced.
Under the leadership of Merritt, we set out to make them more intentional. Something we could actually use, speak and build around every day. We simplified each value into two clear words to make them easy to remember and easy to live out, then built supportive language underneath to bring them to life in a more meaningful way.
The goal was simple: create core values that do not just sit on a page, but truly reflect who we are and how we show up in our work and with each other.
[A two-minute long video of Flock and Rally CEO Merritt McNeely sitting down on a couch in the Flock and Rally office. She is wearing a white and black two-piece skirt suit.]
04/30/2026
Our VP of Client Engagement, Mary Kate Korpita, recently led a session at the Boyd Innovation Center, powered by GrowCo as part of Startup Sprint, helping participants take a deeper dive into customer personas and the journey behind every decision. ⚡ From defining who their audience is to understanding how to reach them, Mary Kate brought clarity to one of the most important aspects of building a brand.
It’s always inspiring to see our team share their expertise and help bring ideas to life in our community. 💪
📸:
[A carousel of photos from a Startup Sprint event at the Boyd Innovation Center. Slide 1: Mary Kate speaking in front of a group with a presentation on screen behind her. Slide 2: A group of attendees sitting at tables, listening during the session. Slide 3: An attendee taking a photo of the presentation on their phone. Slide 4: Mary Kate presenting and smiling in a workshop space.]
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