Press Hook

Meet Irene Bataller — the powerhouse behind .ny 🤍🌿

After overcoming kidney disease, Irene launched Cybele, a science-backed supplement brand on a mission to redefine women’s health with products that actually work—like The Goddess, a holistic formula designed to support skin, metabolism, hair, and body composition.

💬 “PR is a powerful way to give voice to our mission and inspire women to take the lead in their own healing.”

With Press Hook, Irene is amplifying her message, landing real media opportunities, and building a movement that centers women’s health, efficacy, and empowerment.

🛠️ Want to get your brand featured in niche or automotive media? Take notes from himself: Michael Satterfield.

Michael is an award-winning journalist, marketer, and founder of The Gentleman Racer and Curated Texan. With years of experience in branded storytelling, he knows exactly what makes a pitch stand out—and what sends it straight to the trash.

📣 Top pitching tips from Michael:
✔️ Do your homework — Tailor your pitch to the outlet and its audience
✔️ Keep it clear — Provide a complete press kit (don’t make journalists chase assets!)
✔️ Build relationships — Don’t only reach out when you want coverage

🚫 Don’t bury the lead
🚫 Don’t ignore niche media
🚫 Don’t blast the same pitch to 100 editors

At Press Hook, we help brands craft smarter, more strategic pitches—built on real media relationships.

🔎 Want to pitch better? Start by listening to the journalists you’re pitching. Follow for more insights.

Fragrance is more than scent—it’s memory, emotion, and experience.

has been creating one-of-a-kind fragrances since 1994, and thanks to smart, intentional PR through Press Hook, they’re sharing those stories with the world.

Their newest chapter?
🕯️ A modern redesign of their Signature Collection—same beloved scents, now with elevated packaging and new formats like the stunning Tortoise Candle and Room & Linen Spray.

🍅 Their newest launch Fresh Tomato Leaf™, a vibrant new scent across their full lineup.

With PR, Votivo isn’t just launching products—they’re building emotional connections, expanding their reach, and helping people experience fragrance in a whole new way.