Awaked

The 5-3-2 rule of social media is essential to successful marketing for higher education institutions.

The theme of this rule is to avoid excessive self-promotion, as your followers will become quickly uninterested in your content.

Focus on bringing value to the people you serve. Focus less on promoting yourself and more on acknowledging others. Be the leader your students need to serve their needs, wants and desires.

50% of your content can be curated from other sources. Maybe you found an interesting TEDx talk you want to share. Maybe someone published a blog within your niche. Share content from other sources, so that you require less time to create your own.

30% of your content should be created by you. Allow your faculty, staff, and students to be involved in the process.

And 20% should be personal content. Something fun, engaging and conversational.

Try and follow this format in your school's marketing efforts.