First Round

Amsterdam June 15, 2022
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An energetic Thomas Widdershoven () from walked the audience through their first round presentation for M+. For this project they proposed to make the boundaries between content and visual identity more fluid and integral by focusing on the + part of the logo. Since it was a pitch they chose to show their approach through an abstracted video that did not show visual creative solutions just yet. Then he went deep into color and not just any color: Gray. Totally geeky and fascinating.
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London June 10, 2022
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Taking us back into the world of science, Joy Nazzari () from shared their first round presentation for Harwell. Their four routes were drenched in research and data because, as Joy noted at the end of her presentation, "scientists don't care for bu****it, they ask for quantifiable data and research".
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London June 10, 2022
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Sean Perkins () from brought his first round for The Factory with a project that started in the office and concluded at home due to the pandemic. Driven by the values of “extraordinary, inventive, open, international, and determined" and all the references to “factory” the team could find, they presented five distinct routes to the client. He concluded with a teaser of what is to come as the project has not been made public just yet.
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