Bashki Generation

http://www.bashkigeneration.com/social-media/how-content-sharing-solves-the-transient-problem/

How Content Sharing Solves The Transient Problem Our research shows that customers who interact with a brand via shared content have higher levels of engagement than other traffic sources.

http://www.bashkigeneration.com/user-experience/advertisers-the-sharing-conundrum/

Advertisers & The Sharing Conundrum Content sharing is becoming one of the most important engagement metrics for any brand to track. Our research suggests that users who access content via shared links spend more time with the content, and have higher recall of it. While this is great news for content creators, it can leave brand mark...

http://www.bashkigeneration.com/user-experience/google-news-wicked-games/

Google News: Wicked Games More and more people are turning to gamification to drive engagement, but Google's new badges product for Google News is an example of how not to do it.