L'Oréal Professionnel

As part of Transformation Day, we unveil The Sound of Hair, a one-of-a-kind performance redefining the traditional hair show at the crossroads of craft, technology and emotion. 🖤

Presented in Paris with , this immersive experience brought the theme of Kinetic Hair to life – where movement, energy and fluidity define beauty in motion.

Through motion-sensing technology, every gesture became amplified:
movement became music, and the hairdresser became the instrument.
Developed in collaboration with creative studio NOWHERE, and based on ongoing research and composition led by .
This performance transformed real-time data into sound and visuals – turning hairdressing into a live, multi-sensory art form.

A new chapter in hair entertainment. ✨

Perfectly smooth, down to every detail. 💜

Through precise gestures and subtle sounds, the Keratin Alpha Sleek routine transforms the hair – leaving it sleek, controlled and effortlessly polished.

Watch how it comes to life with .ghass.

Because true smoothness speaks for itself. ✨

At Black Hair Reimagined, each creation was shaped by the vision and precision of artists – turning hair into statement, texture into expression.

And behind that artistry, the right tools:
iNOA, Dia light, Tecni.Art, Curl Expression.

Not to define the look – but to bring it to life.

Because great hair starts with talent… and the means to express it. ✨

Spotted during Transformation Day – the color trends shaping the moment:

❤️‍🔥 Red Cinnamon – warm, intense, impossible to ignore
🤎 Chocolate Caramel Bronde – rich, glossy and effortlessly elevated
🍯 Caramel Bronde – soft dimension with a sunlit finish
💗 Pink Lychee – playful, fresh and unapologetically bold

Different tones, different attitudes – all redefining what modern hair color looks like.

Which one is your favorite? ✨

Red cinnamon – the shade taking over. ❤️‍🔥

Created by on , this rich, spicy tone brings warmth, depth and high-impact shine – a statement color that instantly transforms the look.

Rich, vibrant and undeniably modern, red cinnamon is the perfect balance between intensity and sophistication.

Formula:
INOA (except gloss)

Roots:
7.8 (30g) + 7 (30g) + 7.35 (60g) with 10 vol.

Lengths:
6.46 (120g) + 7.35 (60g) with 20 vol.

Gloss:
Dia light 7.3 + 9 vol to soften and balance the color

A trending tone, crafted with precision.

Would you go red? ✨