Shoptalk

Ashley Schapiro, VP, Marketing, Media, Performance & Engagement at , describes the sheer scale of assets driving the company’s social and ad strategy:
🔵 100,000 pieces of content
🔵 2,500 net new media assets
🔵 Multiple posts per day across every platform

And that’s before creators, influencers, and iteration.

In Visions for the Future of Marketing and Branding, Steve Huffman, Co-Founder & CEO of , shared a revealing insight from the platform’s conversation analytics:

40% of conversations platform-wide are commercial in nature.

In other words, much of what appears to be casual dialogue is actually people deciding what to buy, what to use, and what to choose.

Watch the full clip for the bigger picture.

POV: you’re walking around Shoptalk Spring 2026, celebrating our 10th anniversary, and every corner has something new to discover 👀

From creative activations to standout content sessions and nonstop networking, this is where connections are made and ideas spark.

Comment below and tell us your favorite activation 👇