EMARKETER

📺 US adults are spending more time watching connected TV than linear TV, but advertiser confidence has not kept pace. Questions around wasted spend, pricing consistency, transparency, and measurement continue to shape how marketers invest in CTV.

Our new infographic breaks down the trends behind CTV’s growth and the trust challenges still holding the channel back, including:
– Where advertisers are shifting TV budgets
– Why CTV pricing still creates uncertainty
– How programmatic buying could help close the trust gap

Access the infographic: https://cloud.insight.insiderintelligence.com/20260602-CTVInfographic_RegPageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jul26_CTV_Infographic_0706

Digital advertising is entering a new era defined by increasing privacy expectations, evolving regulations, and fundamental changes to how marketers collect and measure data.

Our new Digital Privacy Trends Cheat Sheet helps organizations understand these shifts and prepare for what's next. Get the cheat sheet: https://cloud.insight.insiderintelligence.com/20260630-PrivacyTrendsCheatsheet_RegPageProgPro?utm_source=facebook&utm_medium=organic_social&utm_campaign=Jul26_PrivacyTrendsCheatSheet_0701

Inside, you'll learn:
– The major privacy trends impacting digital advertising today
– How signal loss is affecting targeting, attribution, and measurement
– Why first-party data has become a strategic priority
– How emerging AI technologies are creating further complications in meeting regulatory requirements

Navigate a privacy-first landscape with confidence—access our new cheat sheet today.

More than 8 in 10 marketers are reporting improved ROI from identity resolution, but only 23% have fully interoperable systems. New research from EMARKETER and Acxiom examines what separates organizations winning on identity from those still catching up. Learn more in a Tech-Talk Webinar, "Data and Identity: From Marketing Capability to Enterprise Asset."

Register Now: https://tinyurl.com/4v8atttc