Merch Cat

Meet the speakers joining us for The Modern Artist Merch Strategy during New York Music Month! ➡️

🎤 Vanessa Ferrer – Founder & CEO of Merch Cat. A former artist manager, Vanessa has spent more than a decade helping artists build sustainable careers through live music, merchandise, and fan engagement.

🎤 Crystal Gans – Founder of Mind Our Music and manager of Raynes, specializing in artist development, branding, audience growth, and meaningful fan connections.

🎤 Jennifer Sullivan – CMO & President, North America at KiTbetter and a longtime music marketing executive focused on fandom, fan engagement, physical products, and innovative artist-to-fan experiences.

Together, they’ll explore how artists can strengthen fan relationships, create more effective merch experiences, and build sustainable revenue streams across live shows, online channels, and fan communities.

📍 Drom NYC
📅 June 10, 2026
⏰ 4:00 PM – 7:00 PM
🎟️ Free
🔗 Link in bio

Hope to see you there!

Excited to be part of NY Music Month once again with our workshop, The Modern Artist Merch Strategy, presented in partnership with the NYC Mayor’s Office of Media and Entertainment

Join Merch Cat Founder alongside of Mind Our Music/ and of .better for an interactive conversation exploring:

🎨 Branding and artist identity
🤝 Building deeper fan connections
🎤 Live show merch strategy
💻 Online merch opportunities
📈 The evolving role merch plays in today’s artist business

We’ll also wrap the evening with a networking mixer for artists and industry professionals to connect and continue the conversation.

NYC friends! We’d love to see you there! ⚡️

RSVP at the link in bio.

LiveMusic