Merch Cat

Still tracking merch manually in a spreadsheet? 🤔

There’s a better way.

Merch Cat helps you:

📦 Track inventory in real time

📊 See what’s selling - and what’s not

🧾 Handle venue settlements without chaos

All from your iPhone or iPad 📱

First show is on us - use code MC2026 🚀

🔗 Link in bio or MerchCat.Com

We’ve been sitting on this for a minute… and it feels good to finally share fresh off Grammy Week!

📈 The Merch Cat team spent a good part of 2025 working with Luminate operations to build the capability to report live show physical music sales so those sales can count toward official music industry charts - primarily Billboard

💪 It’s not something every artist needs — but for artists who choose to report, it matters.

🗓️ Our Luminate reporting workflow is complete, approved by Luminate operations, and queued up for final onboarding, with availability expected in Q2 2026.

🎤 We’re looking forward to giving artists and their teams another option for live show physical music reporting — built directly into their live show merch workflow.

🔗 Link in bio to get notified when it goes live. More soon.

Our founder breaks down three mistakes that we often see artists make when it comes to merch:

❌ Not thinking about who their fans are

Age, gender, style & vibe = better product decisions and stronger sales.

❌ Not staying on brand

Fans connect to the artist’s brand, merch included. When merch is off brand, the authentic messaging and vibe can be lost and it just feels different. That can negatively impact sales.

❌ Not being thoughtful or strategic
Merch shouldn’t be a last-minute scramble — it’s a key revenue driver and fan connector.

A little planning goes a long way at the merch table and beyond 🙌

More insights coming soon! 🎤✨

Have a question you’d like answered in a future post? 🤔 Drop it in the comments below or DM us!