Rory Sutherland

The moment doctors thought it was over Matt Pohlson flatlined and doctors were ready to call it. Then something happened they’d never seen before: after minutes with no sign of life, he suddenly came back. Later, they told him he had a 0% chance of survival and no medical explanation. A Plus original podcast series

Welcome to the secret society of unconscious advertising ❤️❤️

Why the best targeting happens in the mind Sutherland explains why the most powerful form of targeting isn’t driven by algorithms or data but by emotion and recognition. When someone sees an ad and thinks “that’s from me,” not “that’s for me,” true connection happens. It’s proof that the most effective marketing starts with human understanding not machine precision. A Plus original podcast series

Social media isn’t just marketing, it’s behavioural psychology at scale. At Gymshark we used social as a massive listening aid. We put things out there and the customer told us what they did and didn't want. Listen to the consumer, stay close Sutherland Samba Plus and understand their patterns.

Inheritance now shapes millennial outcomes Around 80% of UK millennials expect to inherit something, while one in five baby boomers is now a millionaire, largely through property and pensions. As wealth moves down families, financial outcomes are shaped less by income or education and more by parental assets. A Plus original podcast series

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The moment his mother refused to let him go Matt Pohlson flatlined in a hospital after a sudden complication and doctors were ready to call it. But his mother heard the code blue, ran to the room, and refused to stay outside. She told them: if he’s leaving this world, she’s coming in.

Popularity can hurt sales Sutherland explains why social proof doesn’t work the same way for every product. In categories like women’s fashion, too much popularity signals sameness rather than desirability. The same cue can attract buyers in one context and repel them in another. A Plus original podcast series

Why British founders wait for permission reflects on how hard it was to believe she was even allowed to start a business. She links that hesitation to a British education system that rewards compliance over exploration, especially when compared to the US. The confidence gap isn’t personal, it’s cultural. A + original podcast series

By 2027, most creators except for the top 5% will have to get full-time jobs. Here is Jordan Schwarzenberger's hottake