Ice Solutions - Liquid De-Icing

When operations start to grow, a lot of teams make the same move...

“Let’s just add more salt.”

But growth often does not fix inefficiencies. It exposes them.

Operational efficiency is not about moving faster. It is about fewer trips back to the yard, better application rates, smarter material use, and less stress on crews during events.

Simply adding more material rarely solves those problems.

It is the time to step back, evaluate, and improve without the pressure of an active storm.

Next up in our team spotlight: Eric Johnson, ASM, CSP, our Operations Manager for Products and West Ops. ❄

Based out of Denver, Eric is the one who handles the heavy lifting behind the scenes. Our sales and marketing teams love to dream big, and Eric’s day-to-day job is making sure those big ideas actually come to life on the operations side.

He’s completely dialed into the world of liquid deicers, but if you ask him what he loves most about the work, it’s not the science—it’s the people. Eric genuinely loves helping folks from all walks of life solve real problems when winter weather gets chaotic.

We’re incredibly lucky to have him!

You’re stuck managing only one type of property for the rest of your career.

1. Zero-Tolerance Medical/Hospital Lots
2. Massive Retail/Mall Distribution Hubs
3. High-End Residential HOA Routes

Where are you sending your crew? Drop your pick below! 👇

Reactive ice control treats symptoms. Proactive ice control prevents problems.

Anti-icing, proper application rates, and smart storage strategies aren’t winter-only conversations — they’re year-round planning decisions.

Better outcomes come from systems, not reactions.

Had to get a head start on the birthday celebrations for our CEO, Austin! 🎊 Grateful for leadership that brings people together and for a good Chipotle Mexican Grill catering setup.